Resume
Experience
2023 - present
SOLE PROPRIETOR
J. Smith Communications
Syracuse, NY
Bringing more than 25 years of experience developing and leading impactful campaigns that advance the mission of exceptional people and institutions.
2015 - 2023
DIRECTOR, COMMUNICATIONS AND MEDIA RELATIONS
Maxwell School of Citizenship & Public Affairs, Syracuse University
Syracuse, NY
Led a five-person team responsible for all facets of external communications for the #1-ranked school of public affairs in the nation, including reputation management, public relations, marketing, branding, and recruitment advertising for the Office of the Dean, 15 research centers and institutes, and 11 academic departments.
2011 - 2015
DIRECTOR, COMMUNICATIONS AND PUBLIC RELATIONS
Fletcher School of Law & Diplomacy, Tufts University
Medford, MA
Directed worldwide marketing communications initiatives for one of the world’s top-ranked graduate schools of international affairs including advertising, website design and content, social media, and media relations.
1999-2011
MARKETING COMMUNICATIONS MANAGER
FRONTLINE (PBS), WGBH Educational Foundation
Brighton, MA
Led innovative and impactful outreach initiatives for PBS’s flagship investigative documentary series and developed strategies to increase audience engagement across platforms, extend the educational value of the series, inform policymakers, and secure critical production and operational funding.
1996 - 1999
SENIOR ACCOUNT EXECUTIVE
Feinstein Kean Healthcare/Ogilvy Cambridge
Cambridge, MA
Planned and executed marketing communications campaigns for healthcare clients ranging from international pharmaceutical companies, biotech startups, and non-profit patient advocacy organizations: Pfizer, Novartis, Amgen, Sepracor (Sunovion), Allergy and Asthma Network, and Hepatitis Foundation International.